- ABOUT
Why the sun in our logo rises.
SolvaraCare was founded on a simple belief: healthcare organizations deserve marketing as thoughtful as the care they provide.
- 01 / FOUNDER STORY
From caregiving to growth.
Tom Couture did not start in marketing. He started in care. As a personal aide for traumatic brain injury survivors, he saw firsthand how hard it was for families to find the right help at the right time. The services existed. The families needed them. But the connection was missing.
“The best care in the world does not matter if no one can find it.”
That realization followed him into safety management, where he helped organizations reduce risk and protect people. The thread was always the same: helping people access care, safely and reliably. But the scale was limited. One organization at a time, one patient at a time.
In January 2025, he founded SolvaraCare in Minneapolis with a different approach. Instead of helping one practice at a time, he would help practices be found by the patients who needed them. Not through flashy campaigns or vanity metrics, but through the unglamorous, high-impact work of showing up when someone searches for help.
“We did not put a sunrise on the website. We made the website rise.”
The sunrise is not just a logo. It is the entire philosophy. Every practice starts in the dark, hoping patients will find them. SolvaraCare is the dawn, the moment when visibility arrives and growth becomes possible. We bring the light.
- Tom Couture, Founder & CEO
Minneapolis, MN - January 2025
- 02 / THE NAME & THE MARK
The story behind the sun.
Sol
The sun. Light, warmth, visibility. The moment a practice goes from unseen to found.
Rays
Eight rays radiating outward. Reach. Every channel, every search, every patient finding their way to care.
Heart
Blue at the center. Care. The reason we do this. Not clicks, not rankings, but people getting the help they need.
- 03 / VALUES
What we stand for.
Healthcare First
We work exclusively with healthcare organizations. That means every recommendation, every tactic, and every piece of content is grounded in industry-specific expertise and compliance awareness.
Radical Transparency
No vanity metrics, no hidden fees, no locked-in contracts. You see every dollar spent, every metric tracked, and every decision made. Your dashboard is always live.
Outcomes Over Activity
We measure success in calls, bookings, and qualified leads, not in impressions or pageviews. If our work is not driving real patient growth, we change the approach.
Long-Term Partnership
We want clients who stay for years, not months. That means over-delivering, communicating proactively, and treating your practice like it is our own.
- 04 / BY THE NUMBERS
Growth that compounds.
- 05 / FAQ
About SolvaraCare.
Tom Couture founded SolvaraCare in Minneapolis in January 2025 after working as a personal aide for traumatic brain injury survivors and in safety management. That care-first background shapes the agency's work.
Healthcare organizations face distinct patient trust, privacy, accessibility, and compliance concerns. Specialization lets SolvaraCare connect medical marketing strategy with HIPAA-aware workflows, WCAG accessibility, patient experience, clinical operations, and measurable practice growth.
The sun represents visibility, eight rays represent reach across channels, and the heart represents care. Together they express SolvaraCare's purpose: helping trustworthy healthcare organizations become easier for patients to find and choose.
- The Golden Hour
Let's build your sunrise.
Join the healthcare organizations growing with SolvaraCare. Your free audit is 48 hours away.